Template?
Yes, template.

How-about-a-template-? Although those 4 words initially killed the inner stuck up creative within me, who felt the need to create flashy new pages whenever allowed. This template although simple thought me the importance of building sustainable systems and their benefits.

For context, landing pages was an essential marketing tool/ asset whenever it came to campaigns and product launches as it hosted important details of the campaign or product or for potential customers and media. Additionally, it was also an indirect channel that could help funnel customers to make a purchase online.

However, with limited manpower and the frequent need to run fast and light for campaigns launches. Indeed a template as was the system we needed. The template was built in a way where it was easy for a designer to just adapt relevant creative assets and hand them over with the copy to the developer to work their respective magic upon a structure that could be replicated easily. Essentially saving everyone's time and effort at the same time still meeting its role in supporting marketing efforts.